In the LEAD Scholars example, what action most directly addressed the goal of increasing event attendance?

In the LEAD Scholars example, what action most directly addressed the goal of increasing event attendance?

• A. Created co-chairs with duties for marketing, decorations, and activities
• B. Increased the event budget
• C. Extended the event duration
• D. Reduced event frequency

Answer: (A)

Organizing with dedicated co-chairs who have clear duties for marketing, decorations, and activities directly targets getting people to show up. When someone owns marketing, there’s accountability for creating and executing outreach—deciding messaging, channels, and timelines to reach potential attendees. This focused outreach is the most direct lever to boost attendance because it converts interest into actual participants. The decorations and activities roles support the experience, making the event more attractive and memorable, which can also drive attendance through word of mouth and perceived value. Other options don’t address attendance as directly. Increasing the budget helps only if there’s a plan for how to spend it on effective outreach and engagement. Extending the event duration may improve value for attendees but doesn’t tackle the core decision to attend. Reducing how often events are held reduces opportunities for people to participate.

Organizing with dedicated co-chairs who have clear duties for marketing, decorations, and activities directly targets getting people to show up. When someone owns marketing, there’s accountability for creating and executing outreach—deciding messaging, channels, and timelines to reach potential attendees. This focused outreach is the most direct lever to boost attendance because it converts interest into actual participants. The decorations and activities roles support the experience, making the event more attractive and memorable, which can also drive attendance through word of mouth and perceived value.

Other options don’t address attendance as directly. Increasing the budget helps only if there’s a plan for how to spend it on effective outreach and engagement. Extending the event duration may improve value for attendees but doesn’t tackle the core decision to attend. Reducing how often events are held reduces opportunities for people to participate.